Sponsorship Opportunities
Why Become a Car Care News Service Sponsor?
Co-op Advertising Opportunities
Sponsorship Levels
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Co-op Advertising Opportunities
Many Car Care News Service sponsors have utilized co-op advertising programs, in combination with their product or service stories, offering a strong visible sign of "grass roots" support for their local dealers. When this happens, media often gets involved to actively encourage local dealers to advertise the sponsor’s product or service. This further strengthens the sponsor’s editorial message, and typically results in additional sales.
Numerous studies have documented the synergy of combining where-to-buy, retail advertising, with product-focused educational stories. Local co-op advertising directs the consumer to the point of purchase, to buy the product, or service, they are learning about in the story.
Sponsors have offered unique "50/50" co-op programs for use, exclusively when used in association with a particular CCNS story. We have nationally recognized industry-leading experts in this area available, in-house, to help create custom channel incentive programs for CCNS sponsors.
Program terms and conditions can be created to limit the total amount of dealer listings, as well as control of ad content, timing, competitive product placement restrictions, etc.
Financial exposure and administrative cost for the sponsor can be controlled. ROI can be adequately measured and accountability assured.
This type of customized co-op offer can energize the local market place. Media becomes the sponsor's marketing partner, by calling on local dealers to encourage participation.
We can help your company develop an effective plan to significantly, and economically, extend your sponsorship investment.