Bosch Brings Interactive, User-Driven Training Directly to the Technician

BROADVIEW, IL- June 2, 2015 – Robert Bosch LLC, worldwide supplier of automotive parts and systems to vehicle manufacturers and the independent aftermarket, has announced the return of the Bosch Xperience Mobile Tour. The 2015 Xperience brings a totally new interactive training experience directly to technicians in a competitive, virtual environment with prizes and giveaways at every stop.

Two trucks, fully equipped and staffed, will cover over 40 major metropolitan areas in the U.S. from June to November, making stops at service shops along the way.

“We have upgraded our mobile units with the latest Oculus DK2 technology to create a virtual shop experience,” said Bobby Bloom, Senior Vice President, Automotive Aftermarket U.S., Robert Bosch LLC. “It’s focused on training, yet still maintains an element of entertainment.”

The 2015 Bosch Xperience puts technicians in a virtual workshop where they will work through a series of real world vehicle problem scenarios. Competing against each other, they will go through the entire repair process – identifying faults, selecting the parts and completing the repair – gaining new knowledge all along the way. Each technician is awarded points based on time and following proper procedure. The highest score in each group will win a prize for the quick and successful solution of the customer’s complaint.

Following their participation in the Bosch Xperience, technicians will have the opportunity to learn even more about Bosch via online product training. In addition, Bosch is enhancing its training with full-day clinics. These clinics will focus on new technologies in the automotive industry such as gasoline direct injection (GDI), start-stop, diesel systems and braking. Certified trainers of the Bosch Automotive Aftermarket training team will conduct the clinics employing a mix of hands-on and classroom training.

According to Bloom, “This year, automotive service technicians can look forward to an even more fun and engaging 3D experience enriched with deeper product and system knowledge and awareness,” Bloom said.

For more information on the Bosch Xperience, or to host a stop, contact a Bosch distributor or visit http://www.boschxperience.com

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

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Contact:                                                                      

Shahla Siddiqi

Public Relations Consultant                                       
Phone: +1 610-506-0618       

[email protected]

About Bosch:
Having established a regional presence in 1906 in North America, the Bosch Group employs some 25,000 associates in more than 100 locations. In 2014, Bosch generated consolidated sales of $11.3 billion in the U.S., Canada, and Mexico according to preliminary figures. For more information, visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. It employs roughly   360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online

www.bosch.com, www.bosch-press.com, and http://twitter.com/BoschPresse.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts
Follow Bosch Auto Parts on Twitter, visit www.twitter.com/boschautoparts  

For more information on Bosch Car Service visit www.boschcarservice.us

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*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.  

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