Bosch Debuts Towel-Wrap Brake Pad Packaging

LAS VEGAS, NV- November 3, 2014 – Robert Bosch LLC, leading manufacturer of braking components for original equipment manufacturers (OEMs) and the aftermarket, has introduced an innovative towel-wrap interior packaging concept for its line of Bosch Blue Disc Brake Pads.

Based on extensive market research and customer feedback, the concept is intended to reduce the amount of interior packaging (while still protecting the pads) and to be more environmentally-friendly by using a material that technicians can repurpose to clean their hands after servicing a customer’s vehicle. The new Bosch Towel Wrap package is currently being rolled out as a running change.

 “Our new Bosch Towel Wrap package replaces the traditional paper and shrink wrapping previously used in Bosch packaging with a heavy-duty cotton towel in a distinctive blue color similar to those used by technicians,” said Robert Backode, Director of Product Management, Bosch Brake Components LLC. “It offers the technician a quality branded product delivered in a package that makes it convenient and easy to use.”

Bosch Blue Disc Brake Pads target general repair shops that service a variety of makes and models. Perfectly suited to the needs of the ‘everyday driver’ who is looking for the best performance and value, Bosch Blue Disc Brake Pads provide comprehensive coverage for Domestic, Asian and European vehicles.

According to Backode, “At Bosch, our emphasis has always been on delivering quality and reliable performance, so we utilize the same rigorous testing and engineering procedures with Bosch Blue Brake Pads as we do with our premium braking line – to ensure optimal performance and excellent value.”

Features of Bosch Blue Disc Brake Pads include:

  • Advanced platform-specific friction formulas (NAO-Ceramic and Semi-Metallic) that are the best for a particular application
  • OE-style multi-layer shims for enhanced noise-dampening and quiet operation
  • Rust-preventive coating for improved durability
  • Slots and chamfers to match the OE design
  • Synthetic grease which helps reduce resistance on all contact points, is included in all applications
  • Top 200 part numbers are available with hardware kits to bring the system back to original operating condition.

Bosch Blue Brake Pads offer comprehensive coverage of Domestic, Asian and European vehicles from 1956 through the current model year. With more than 1,100 SKUs, Bosch Brake Pads provide 99 percent coverage for vehicles on the road in North

“Bosch Blue Brake Pads help repair shop owners and technicians offer their customers options in making the right choice for their vehicle," said Backode. "This is especially
vital in North America where one out of every three vehicles on the road utilizes a Bosch braking component,” he said.

For more information on Bosch Blue Brake Pads, please visit

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit:

Press Photo: 1-BoschBlueLineBrakePKG_WithTowel.jpg


Shahla Siddiqi

Public Relations Consultant                                       
Phone: +1 610-506-0618       

[email protected]

About Bosch:
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket solutions, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs 24,600 associates in more than 100 locations, with consolidated sales of $10.4 billion in 2013. For more information, visit, and

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros ($61.2 billion). (NB: Due to a change in
accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology,
Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide
development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros ($6.0 billion) in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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Bosch Blue Line Brake Package with Towel