Bosch Evolution Wiper Blades Now Available in Attractive New Packaging for Heightened Retail Presence

LAS VEGAS, NV- November 3, 2014  – Robert Bosch LLC, leading manufacturer of wiper blades and worldwide supplier to original equipment manufacturers (OEMs) and the aftermarket, has launched a brand new look for its line of Bosch Evolution™ Wiper Blades and added two new blade lengths – 13-inch and 15-inch – to the program.

Attractive and eye-catching, the new Evolution packaging design has been especially created to capture consumer attention through the use of bright color and dramatic imagery that together make for a strong presence on retail shelves. Furthermore, the new design incorporates the Bosch logo family look for continuity across all Bosch Wiper Blade lines.

“Bosch has been closely associated with major developments in wiper blade technology for more than 80 years,” said Martin Kashnowski, Director, Product Management, Wiper Systems, Robert Bosch LLC Automotive Aftermarket NA. “Bosch Evolution Wiper Blades use our patented beam technology to deliver exceptional all-weather visibility. Over the years, motorists have come to trust Bosch Wiper Blades to help them to drive safely no matter what the weather.”

Beam or ‘bracketless’ blades, as they are sometimes called, are designed without the metal brackets, joints or hinges found on conventional wiper blades. This design affords improved winter wiping performance as there is no place for ice and snow to build up.

Beam technology applies uniform wiper arm pressure along the entire length of the blade that results in consistently clean and quiet performance in all weather conditions. An integrated, symmetrical wind spoiler helps hold the blade to the windshield to resist lift-off at high speeds.

A total of 21 part numbers – including the new 13-inch and 15-inch blade lengths – provides 97 percent coverage of U.S. vehicles in operation, including Domestic, Asian and European makes and models.

The Bosch Evolution line of wiper blades also includes OE specialty wiper blades in
17-inch through 28-inch lengths for a wide variety of vehicle makes and models.

“With its patented original equipment-style beam blade design and exclusive
graphite-blended natural rubber wiping edge, Bosch Evolution Wiper Blades offer a technology and performance upgrade for vehicles with conventional wiper blades,” Kashnowski said. 

For more information on Bosch Wiper Blades, visit http://www.boschautoparts.com/auto/wiper-blades

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

Press Photo: 1-Bosch Evolution Wipers.jpg

Contact:                                                                      

Shahla Siddiqi

Public Relations Consultant                                       
Phone: +1 610-506-0618       

[email protected]

About Bosch:
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket solutions, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs 24,600 associates in more than 100 locations, with consolidated sales of $10.4 billion in 2013. For more information, visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros ($61.2 billion). (NB: Due to a change in
accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology,
Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide
development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros ($6.0 billion) in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online

www.bosch.com, www.bosch-press.com, and http://twitter.com/BoschPresse.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts
Follow Bosch Auto Parts on Twitter, visit www.twitter.com/boschautoparts  

For more information on Bosch Car Service visit www.boschcarservice.us

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Image(s): 
Bosch Evolution Wipers