New Packaging Design for Enhanced Customer Impact

LAS VEGAS, NV- November 3, 2014 – Robert Bosch LLC, leading manufacturer and worldwide leader in advanced spark plug technology, is redesigning the packaging for its Double Platinum and Platinum OE Fine Wire Spark Plugs.

“Our new and simplified packaging design is based on extensive market research of our customers in North America,” said Eunice Marriott, Director Spark Plugs, Aftermarket North America. “Several hundred interviews were conducted with individuals who had personally replaced spark plugs or intended to replace them. Overall, those interviewed said the new, proposed packaging changes were an improvement and would inspire a decision to purchase,” she said.

According to Marriott, the design changes include modification of the front-facing image for increased visual interest. Also included is easy-to-read information on product features and benefits with the text in three languages – English, Spanish and Canadian French – for use across North America.

Furthermore, the Bosch global quality color scheme has also been implemented with dark blue for Double Platinum and light blue for Platinum.

The Bosch Double Platinum Spark Plug is engineered for extended performance and durability. The OE fine wire platinum design delivers optimum fit and function for three times the service life of standard copper core plugs. It comes pre-gapped from the factory, is built to meet OE specifications, includes precious metal in both the ground and center electrodes, and features an advanced ceramic insulator and an electro-plated coating on the shell. It is backed by a 5-year performance satisfaction guarantee.

Bosch Platinum Spark Plugs are engineered for improved ignitability and performance. The OE fine wire platinum design delivers optimum fit and function for twice the service life of standard copper core plugs. Bosch Platinum Spark Plugs are backed by a 4-year performance satisfaction guarantee

“Bosch original equipment design, materials and manufacturing processes used in the OE fine wire spark plug series represent the very best in OE technology, delivering extended performance life and durability,” Marriott said.

For further details on the Bosch portfolio of OE Fine Wire Spark Plugs, visit:

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit:

Press Photo: 1-SP_DblPlat_Plat_Pkg_2014.jpg


Shahla Siddiqi

Public Relations Consultant                                      
Phone: +1 610-506-0618       

[email protected]

About Bosch:
Having established a regional presence in 1906 in North America, the Bosch Group employs some 25,000 associates in more than 100 locations. In 2014, Bosch generated consolidated sales of $11.3 billion in the U.S., Canada, and Mexico according to preliminary figures. For more information, visit, and

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 290,000 associates generated sales of 48.9 billion euros ($65 billion) in 2014. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic goal is to deliver innovations for connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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Spark Plug Double Platnium Package 2014