New Wiping Edge Features Patented ClearMax 365 Rubber Technology

LAS VEGAS, NV.- November 3, 2014 – Robert Bosch LLC, leading manufacturer and supplier of wiper blades to original equipment manufacturers (OEMs) worldwide and to the aftermarket has added ClearMax 365™ to its premium Bosch ICON™ Wiper Blade line, offering up to 40 percent longer life versus other premium beam blades.

ClearMax 365 is a synthetic rubber compound bonded both physically and chemically with a polymer powder coating. This innovative, patented technology from Bosch provides consistent, streak-free visibility year-round and resists damage due to external contaminants like ozone, road debris such as salt and grime, as well as chemicals and waxes.

“With Bosch innovation driving its continued premium-level performance, Bosch ICON has consistently held the top spot in the beam blade category since its introduction in 2005,” said Martin Kashnowski, Director, Product Management, Wiper Systems, Robert Bosch LLC, Automotive Aftermarket NA. “The new Bosch ICON Wiper Blade with ClearMax 365 is designed to offer a quieter performance and up to 40 percent longer life versus other premium beam blades.”

According to Kashnowski, ClearMax 365 adds a permanently-bonded coating to the rubber wiping edge that helps it maintain its shape and form over the life of the blade. The rubber remains pliable and does not crack. Furthermore, with its lower friction coefficient compared to other Bosch rubber formulations, ClearMax 365 is able to provide a smooth and quieter performance than its competitors.

In general, the curved, ‘bracketless’ design of beam blades applies more uniform pressure across the entire length of the blade ensuring a clean, consistent wipe. The exclusive Bosch ICON tension spring arcing technology creates a fit that is custom-contoured to the curvature of each side of the windshield. The correct ICON blade for a particular vehicle, therefore, is a combination of the curvature of the windshield and the length of the blade. For this reason, Bosch offers separate blades (with an A or B in the part number) for the driver’s side and the passenger’s side of a vehicle. Bosch ICON also features a weather-shielded connector which resists ice and snow buildup in extreme winter weather.

Packaging for the new Bosch ICON Wiper Blade with ClearMax 365 has been redesigned to communicate the new blade’s distinctive features and engage consumers at retail. Enhancements include the eye-catching ClearMax 365 shield, the use of embossing and foiling techniques that convey the blade’s premium look and feel, and vibrant blue, extreme weather imagery to infuse emotional appeal.

The Bosch ICON with ClearMax 365 program consists of 29 part numbers providing 96 percent coverage of U.S. vehicles in operation, including top lock narrow and side lock narrow OE applications for Volkswagen, BMW and Mercedes-Benz.

“Bosch has been bringing innovative wiper systems technology to market for over 80 years. Our experience with OEMs puts us in a unique position to bring these innovations to the aftermarket. New Bosch ICON with ClearMax 365 represents our newest patented innovation, bringing even better wiper performance and longer service life to motorists,” Kashnowski said.

For further details on the extensive Bosch portfolio of wiper blades, visit: http://www.boschautoparts.com/auto/wiper-blades

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

Press Photo: 1-ICON_Productpackage.jpg

Contact:                                                                      

Shahla Siddiqi

Public Relations Consultant                                       
Phone: +1 610-506-0618       

[email protected]

About Bosch:
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket solutions, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs 24,600 associates in more than 100 locations, with consolidated sales of $10.4 billion in 2013. For more information, visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros ($61.2 billion). (NB: Due to a change in
accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology,
Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide
development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros ($6.0 billion) in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online

www.bosch.com, www.bosch-press.com, and http://twitter.com/BoschPresse.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts
Follow Bosch Auto Parts on Twitter, visit www.twitter.com/boschautoparts  

For more information on Bosch Car Service visit www.boschcarservice.us

###

BH-264A

Image(s): 
ICON Product Package